THE UNFAIR ADVANTAGE®
WORKSHOPS!

Discover how to sell YOU!!

Who should attend

"The Unfair Advantage: Sell with NLP!" Workshop?

Sales professionals
Marketing specialists
Sales and General Managers
Telemarketing professionals
Attorneys

Real Estate professionals

For more information, please call or look at our NLP website:

http://www.NLP4BIZ.com

Sales Managers and Business Development Managers:

In-House Customized Programs
Give the power of NLP to your sales force and management! Learn to use Message Engineering™ to get prospects or clients to hear your story and show you what they really want.

Discover why no one remembers your voice messages or gets excited about your Mission Statement. Have you really looked at your brochures recently or listened to the presentations your sales people make? Are you in the professional services business yet cannot get quick rapport with prospects or new clients? When you want more than order takers or memo writers, bring The Unfair Advantage to your team.

If you decide to add The Unfair Advantage to your sales meeting, you will hear about verbal and non-verbal methods for building instant rapport and how to use specific techniques to get action from your prospects.

Discover the art of applying psychological selling skills that get proven results!

This is the program that inspired the book, "The Unfair Advantage: Sell with NLP!", and it can be customized for your team and your specific needs. The program is available in several formats: 1/2-day introduction, full day customized program, 1-1/2 day program for special applications, and ven a 3-part 1/2-day series to allow time for practice between sessions. Fees begin at $4500 for a 1/2-day introduction for 20 people.

Check below to see what people say about The Unfair Advantage.

Testimonials
Program Outline

1-800-541-2818 (U.S. only)
630-871-2996 (fax: 630-871-2998)

Contact Duane Lakin, Ph. D.

Testimonials

"I work for West Gate Resorts, the world's number one time-share. and I am currently ranked number one in the industry. Having read and understood Dr. Lakin's book, The Unfair Advantage: Sell with NLP!, I was able to raise my closing percentage by another 20%!  I have read everything, and I would strongly recommend that if you are in any type of sales, you buy this book immediately."

                          Thomas Beck

                              West Gate Resorts

 

 

"I manage a crew of 25 successful sales consultants.   Each consultant has 15 years of experience in direct contact selling. These sales people are required to get $6000 cash up front within 15 - 20 minutes of first contact with the customer.   The outcome of their efforts is to help people hear better.   When it comes to training the staff, I feel it is tough to teach them anything new or exciting.   These consultants are the best of the best.  

 

"I recently hired a sales trainer that specializes in NLP, what an expert in his trade!   Dr. Duane Lakin introduced my crew to the magical realm of selling with NLP, The Unfair Advantage.  

"What an advantage it is.   Dr. Lakin demonstrated the art of building rapport. We learned the skills of communicating with visual, auditory and kinesthetic language.   We could see the dramatic affect that mirroring body language can have on making the connection with the customer.   With our radar enhanced with NLP deep listening skills, we discovered a new way to observe the sales process.   Dr. Lakin's industry-specific presentation of meta-programs helped us see the value of these powerful sales tools.

 

"The impact on our sales was immediate! If you are looking for some powerful new selling techniques, you must hire Dr. Duane Lakin.   I'm sure you'll feel as we do––deeply grateful for his Unfair (Selling) Advantage."

 

Chad Jorgensen, Managing Director

Nu-Ear Electronics

 

"After listening to Duane Lakin's presentation, I had the opportunity to put some of it into practice immediately with an account for a product where our pricing was high and we were being considered as a second source of supply. There was nothing we could do to lower our price, so we decided to NLP them to death. It was three hours of "look, hear, feel" and the result was that they are willing to pay us our price for 1,500,000 pounds.

"Our selling process is long, in fact up to 18 months. Before listening to Duane, we followed Neal Rackham's SPIN Selling model for our sales calls. With the knowledge gained from Duane's presentation, we are shortening that time cycle because our salespeople are able to build rapport much quicker than ever before. The adage of "work smarter" not harder comes alive in the selling environment with the tools Duane makes available.

"Others can tell salespeople what they have to do, but your insights tell salespeople how they have to do it. Just one favor ... don't teach this to my competitors!"

Steve Andon, President
TIC Gums, Inc.
Baltimore, MD

"The Unfair Advantage not only helped me close our company's largest sale, but we use the skills to improve our performance for our clients. Our business is accounts receivable management and the same skills that improve the sales process are also effective tools when collecting from our clients' past-due customers. We have seen superior recoveries while maintaining the relationship between our clients and their customers."

Mark Zanders, President
Performance Source II, LTD
Chicago

"Of all the many seminars and programs I've participated in over the years, I found more value in your program than anything I've attended in the past."

Tom Miller
Executive Recruiter
Milwaukee

"Talk about interesting, Duane Lakin is able to excite an audience about NLP. His passion about the subject and workshop approach makes instant believers of his audience. NLP can be used, not only in your business activities, but your day to day interpersonal dealings to make you a better communicator and achieve better results."

Carlton R. Marcyan, Partner and Attorney
Schiller DuCanto and Fleck
Chicago

"I found the NLP techniques that Duane Lakin teaches to be instantly useable and effective. The day after hearing Duane speak for the first time, I employed the Language Pacing and Non-Verbal Mirroring techniques with a new banker who I had previously had trouble relating to, and succeeded in establishing a rapport with him that led to a long and highly satisfactory relationship. I credit Duane's teaching entirely for this success.

"Duane's insights on listening to clients, co-workers and adversaries to ascertain their preferred style of receiving information have been enormously helpful to me in my managing my practice and serving my clients. His techniques are useful to me every day."

Ronald B. Grais, Partner and Attorney

Schwartz, Cooper, Greenberger &

        Krauss, Chtd
Chicago

THE UNFAIR ADVANTAGE®
Workshop Outline

1. Introduction to the Selling Process and NLP as a powerful set of listening and communication tools to help control the selling process by emphasizing rapport and mental rehearsal. NLP is the set of tools to sell YOU!

2. Language Pacing for Rapport

Learn to speak your prospect's language; learn to recognize and "pace" Visual, Auditory, and Kinesthetic language.

3. Language Mixing for Impact

Practice mixing language preferences to increase the visual, auditory, and kinesthetic "arousal" state of your audience. Get them excited!

4. Eye Cues

Discover how to read eyes to identify language preference, rapport level, and buying strategies.

5. Non-Language Pacing

Practice non-verbal pacing; also learn to pace vocal characteristics. Includes ideas for pacing in team and group presentations.

6. Precision Probing and Mindsets (Metaprograms)

See how to ask the key questions that will unlock what a prospect really means; Use phrases that match a prospect's biases and views of the world.

7. Leading with Action Commands

Learn skills for delivering suggestions that lead to actions, including how to start a telemarketing script.

8. Embedding Commands

Learn how to "hide" a command and make it virtually subliminal––enabling the mind to rehearse the action you desire without inviting resistance. Examples include how to write scripts for phone campaigns, presentations or direct mail copy.

9. Handling Objections

Learn three simple skills for reducing hostility and for getting past objections.

 

10. Keeping the Advantage

Learn to help the client or prospect keep YOU in their mind. Special applications include the use of brochures and business cards.

11. Putting it Together

Opportunity to write a letter, construct a telesales script, plan a sales call or presentation, or write brochure copy that uses many of the above skills.Includes an opportunity for follow-up conversations to continue learning from Dr. Lakin and the other participants.

Last modified: December 7, 2005
©Lakin Associates

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